Exol Grows Brand Awareness In Latvia
Exol Lubricants, the UK’s largest independent lubricants company, has highlighted the marketing efforts in Latvia via its distributor, Sars Auto, as it continues to grow brand awareness in the country.
The sponsorship in Latvia by Sars Auto includes supporting the return of the Rally Cesis, which was held for the first time in 10 years, with Exol on hand to support the drivers on and off the racetrack.
To show support for the smaller, local community, Sars Auto sponsored the Latvian men’s and women’s volleyball teams, with the Exol logo being displayed on the team uniforms. The sport is growing in Latvia, with both teams hoping to finish in the top three of the national leagues this year.
Finally, Sars Auto via Exol, will be supporting Disc Golf, a community sport and available to everyone and anyone to have a go. By taking part in the game, the community can be in with a chance of winning Exol gift cards so they can find the best oil for their vehicles.
Paul Eastwood, Export Sales Manager at Exol Lubricants, said: “It’s great to see our distributors grow the Exol brand in their own country, showing off our product quality, whilst supporting local communities. We’re pleased to have the Sars Auto team as part of the Exol family!”
Reinis Furmanis of Sars Auto adds “We like to show our support to the local community as well as getting the Exol brand name – and product quality – out there in Latvia. We built new storage for Exol’s oil in 2022 and this year we’re hoping to build a bigger auto service to continue to build long lasting relationships with our customers in the region.”